Customer Purchase Intention Towards Dairy Products: An Empirical Study Through SEM

Rajeev Kumar and Dilip Kumar
Additional contact information
Rajeev Kumar: Banaras Hindu University, India
Dilip Kumar: ICFAI University, Jharkhand, India

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2021, vol. 12, issue 6, 166-180

Abstract: The research paper attempts to understand the various parameters leading to customer purchase intention toward the dairy products. The study paper draws its insights and conclusions by using exploratory factor analysis (EFA) followed by incorporating confirmatory factor analysis (CFA) statistical technique along with using structural equation modeling (SEM). As per the outcome of the study, customer services variable comes out to most positively influence the attitudes of the consumers towards purchase intention followed by price of the product, quality of the dairy products, and last but not least, product packaging. This research paper identifies various factors which are making an impact on the customers' minds while purchasing milk and milk products. This paper carried out a review of literature in the field of customer purchase intention and dairy industry in order to understand the current practices, identify gaps, and suggest future research agendas.

Date: 2021
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 8/IJSSMET.2021110110 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jssmet:v:12:y:2021:i:6:p:166-180

Access Statistics for this article

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) is currently edited by Ahmad Taher Azar

More articles in International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) from IGI Global
Bibliographic data for series maintained by Journal Editor ().