Evaluation of Consumer Reviews for adidas Sports Brands Using Data Mining Tools and Twitter APIs

Vishu Singhvi and Prateek Srivastava
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Vishu Singhvi: Sir Padampat Singhania University, India
Prateek Srivastava: Sir Padampat Singhania University, India

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2021, vol. 12, issue 6, 89-104

Abstract: The sportswear industry has become prominent, popular, and a very obvious category among various age groups in India. Big sports brands like adidas, seeing the Indian market potential, have extended their businesses across the country. To increase sales, online purchase has become one the most effective, easy, cheap, and quickest solution for the end customers as it provides the end consumers a variety of products, their designs, and color combinations on clicks. A large number of consumers express what exactly the end customer thinks about a particular product's preference level of brand, quality of service, quality of product, or stylish nature of the product. The current study does an evaluation of such online comments and reviews giving their feedback on their public Twitter accounts, flipkart.com, or amazon.in about an adidas sports brand in India. The research also provides a basic flow of Java program in the form of an algorithm that is used to collect the dataset from Twitter, process it, and export it into an Excel sheet for further investigation.

Date: 2021
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