Transnational Consumer Protection in E-Commerce: Lessons Learned From the European Union and the United States

Zlatan Meskic, Mohamad Albakjaji, Enis Omerovic and Hussein Alhussein
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Zlatan Meskic: Prince Sultan University, Saudi Arabia
Mohamad Albakjaji: Prince Sultan University, Saudi Arabia
Enis Omerovic: Prince Sultan University, Saudi Arabia
Hussein Alhussein: Prince Sultan University, Saudi Arabia

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2022, vol. 13, issue 1, 1-15

Abstract: This article deals with the protection of consumers when they enter e-commerce transactions with foreign companies. Most states reacted to the growing importance of e-commerce by enacting data protection and consumer protection legislation and by requiring registration of e-businesses. Companies have found a way to circumvent the consumer legislation by offering the consumers to agree to a choice of foreign courts and laws which are included in their terms and conditions. Consumers give away the protection of their home state simply by clicking to accept the general terms and conditions on the company’s website. The purpose of this article is to examine if the solutions and the experience from the United States and the European Union could serve as a model for transnational protection of consumers in e-commerce. The authors discuss the different levels of protection offered in the United States and the European Union and consider unification of the standards by a multilateral convention.

Date: 2022
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