Open Service Field-Point of Service: A Method to Continuously Observe Tourist Behavior in Sightseeing Areas

Yoshinobu Yamamoto
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Yoshinobu Yamamoto: National Institute of Advanced Industrial Science and Technology (AIST), Japan

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2012, vol. 3, issue 3, 86-98

Abstract: For service quality improvements in sightseeing areas, it is important to establish an Optimum Design Loop based upon the observation data rather than experience and intuition. Sightseeing areas provide services in terms of living taste and experiences for tourists. Therefore, basic data must be collected in the form of surveys to monitor tourists’ behaviors. However, a method to obtain such data quantitatively and continuously at a reasonable cost has not yet been established. In this paper, the author introduces Point of Service system for sightseeing areas for the given purpose. As an operative example, they report a field trial conducted at Kinosaki Hot Spring and demonstrate empirically that this method works effectively.

Date: 2012
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