Typology for Modular Service Design: Review of Literature

Tuure Tuunanen, Anu Bask and Hilkka Merisalo-Rantanen
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Tuure Tuunanen: University of Oulu, Finland
Anu Bask: Academy of Finland, Aalto University School of Business, Finland
Hilkka Merisalo-Rantanen: Aalto University School of Business, Finland

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2012, vol. 3, issue 3, 99-112

Abstract: This paper presents a typology for modular service design. The authors review engineering, manufacturing, and service research literature and develop three key concepts for service modularization: service module, service architecture, and service experience. Thereafter these key concepts are further decomposed into detailed constructs. Basing on the reviewed literature, they develop a common typology for modular services. The authors argue that their typology provides a foundation for the development of modular service design methods. The authors also expect that it is important to recognize how customers perceive the service. They propose that service experiences can be characterized by value creation, role perception, personalization, and task complexity and by how the customers experience the particular services.

Date: 2012
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jssmet:v:3:y:2012:i:3:p:99-112

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International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) is currently edited by Ahmad Taher Azar

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