An Investigation of Logistical Service in Franchising System: A Case Study in the French Context

Thierry Allègre, François Fulconis and Gilles Paché
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Thierry Allègre: CRET-LOG, Aix-Marseille University, Marseille, France
François Fulconis: CRET-LOG, Avignon University, Avignon, France
Gilles Paché: CRET-LOG, Aix-Marseille University, Marseille, France

International Journal of Service Science, Management, Engineering, and Technology (IJSSMET), 2014, vol. 5, issue 3, 34-53

Abstract: In the past forty years, the franchising system has undergone a remarkable expansion, notably in France, retaining more and more the attention of economy and service management researchers. A recurring question relates to the sources of competitive advantage that a franchise network may have. This paper intends to contribute to the debate based on the fundamentals of the resource/competence-based view, and applying the reflection to the case of the logistical service. Based on a case study driven within a franchise network, it is possible to conclude that the supply chain competences of a franchisor play an important role in the level of perceived satisfaction of franchisees when customised solutions are proposed thanks to information technologies.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jssmet:v:5:y:2014:i:3:p:34-53

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International Journal of Service Science, Management, Engineering, and Technology (IJSSMET) is currently edited by Ahmad Taher Azar

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