Two Heads Are Better Than One: Leveraging Web 2.0 for Business Intelligence

Ravi S. Sharma, Dwight Tan and Winston Cheng
Additional contact information
Ravi S. Sharma: Nanyang Technological University, Singapore
Dwight Tan: Nanyang Technological University, Singapore
Winston Cheng: Nanyang Technological University, Singapore

International Journal of Systems and Service-Oriented Engineering (IJSSOE), 2010, vol. 1, issue 2, 1-24

Abstract: This paper examines how Web 2.0 may be used in organizations to support business intelligence activities. Five leading professional services firms in the Energy, IT, software and health industries were used as the field research sites and action research performed on their Web 2.0 tools and environment. Business intelligence was the most significant driver of service value to their clients. From the data, five key findings were observed on the strategic use of Web 2.0 in the leading services firms. Firstly, the firm is aware that social networking tools can improve employees’ performance. Secondly, there are more tools for tacit-to-tacit and tacit-to-explicit knowledge transfer than explicit-to-explicit and explicit-to-tacit. Thirdly, the firm has a higher number of tools where knowledge flows within itself and almost none for external knowledge flows. Fourthly, social network is part of normal work responsibilities. Finally, among KM tools that were most recognized as assisting social network use were of the Web 2.0 genre such as wikis, RSS feeds and instant messaging and blogging. The authors show that using Web 2.0 improves social networking and may be linked to a service professional’s individual performance.

Date: 2010
References: Add references at CitEc
Citations:

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/jssoe.2010040101 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jssoe0:v:1:y:2010:i:2:p:1-24

Access Statistics for this article

International Journal of Systems and Service-Oriented Engineering (IJSSOE) is currently edited by Wuhui Chen

More articles in International Journal of Systems and Service-Oriented Engineering (IJSSOE) from IGI Global
Bibliographic data for series maintained by Journal Editor ().