Applications of Social Media in Academic Library Services: A Case of the Hong Kong Polytechnic University Library

Elaine Wei San Kong, Dickson K. W. Chiu and Kevin K.W. Ho
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Elaine Wei San Kong: Faculty of Education, The University of Hong Kong, Pok Fu Lam, Hong Kong
Dickson K. W. Chiu: Faculty of Education, The University of Hong Kong, Pok Fu Lam, Hong Kong
Kevin K.W. Ho: School of Business and Public Administration, University of Guam, Mangilao, Guam

International Journal of Systems and Service-Oriented Engineering (IJSSOE), 2016, vol. 6, issue 2, 53-65

Abstract: In recent years, social media have had a vast number of users and attracted academic libraries to use this new media to connect with their user communities. It allows librarians to communicate and share information with, and even provide services to users. This study examines the Pao Yue-kong Library at the Hong Kong Polytechnic University (PolyUL) that has been using social media to promote their information resources and services. However, throughout websites observations and tracking records on Facebook, Twitter, and YouTube of the PolyUL, it was found users are not as numerous as other commercial organizations. Some recommendations were suggested to the PolyUL for enhancing communication with its users.

Date: 2016
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