Exploring Contextual Factors of User E-Commerce Adoption During Coronavirus

Manal Y. Alduaij and Mariam A. Alterkait
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Manal Y. Alduaij: PAAET, Kuwait
Mariam A. Alterkait: PAAET, Kuwait

International Journal of Technology Diffusion (IJTD), 2022, vol. 13, issue 1, 1-15

Abstract: Due to the intense impact coronavirus has placed on businesses the study examines the effect of the pandemic on e-commerce adoption. The Purpose study is to explore user’s contextual factors and its effect on user fears, experience, perceived usefulness, perceived ease of use, and intention to use e-commerce during coronavirus. some users faced fears and hesitation to transition to e-commerce platforms from different segments of society. The study used a quantitative approach based on an electronically generated and distributed questionnaire to 402 participants.this research employed the TAM to examine user’s adoption of e-commerce amidst the pandemic. In terms of gender, results show females have greater fear than males when using e-commerce. Males feel greater perceived usefulness (PU), perceived ease of use (PEOU), and have gained a better experience than females when using e-commerce. In terms of age, participants 35 years and above gained a better experience

Date: 2022
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jtd000:v:13:y:2022:i:1:p:1-15

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