An Empirical Study of the Factors Affecting Mobile Shopping in Taiwan

Yi-Fen Chen and Yu-Chen Lan
Additional contact information
Yi-Fen Chen: Department of International Business, Chung Yuan Christian University, Chung Li, Taiwan
Yu-Chen Lan: Department of International Business, Chung Yuan Christian University, Chung Li, Taiwan

International Journal of Technology and Human Interaction (IJTHI), 2014, vol. 10, issue 1, 19-30

Abstract: Mobile commerce has already become one of the trends in future developments. Therefore, mobile shopping in application of mobile commerce will become one of the services with a vast development potential. A technology acceptance model (TAM) with trust is utilized to explore influence of perceived ease of use and perceived usefulness in mobile shopping on customers' attitudes and behavioral intention to use, mobility, convenience and information richness, characterized by mobile commerce. An online survey was performed on a sample of 600 mobile users in Taiwan. Structural equation models (SEM) are used to examine hypotheses within the theoretical framework.

Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (3)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/ijthi.2014010102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:10:y:2014:i:1:p:19-30

Access Statistics for this article

International Journal of Technology and Human Interaction (IJTHI) is currently edited by Anabela Mesquita

More articles in International Journal of Technology and Human Interaction (IJTHI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().