The Influence of Social Networks on E-Reputation: How Sportspersons Manage the Relationship with Their Online Community

Sylvaine Castellano, Insaf Khelladi, Amélie Chipaux and Célia Kupferminc
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Sylvaine Castellano: ESG Management School, Paris, France
Insaf Khelladi: ICN Business School, Nancy, France
Amélie Chipaux: ESG Management School, Paris, France
Célia Kupferminc: ESG Management School, Paris, France

International Journal of Technology and Human Interaction (IJTHI), 2014, vol. 10, issue 4, 65-79

Abstract: With the increased importance of the Internet and the use of social media, new opportunities and challenges emerge to manage the relationship with audiences and online communities. While the professional world already acknowledged such dynamics, further analysis is needed in the academic scene. A survey conducted in the sports setting shows that the perception of social networks influences athletes' e-reputation. However, the motives for following athletes online have no influence on their e-reputation. Finally, the results highlight that e-reputation is not affected by negative content on the internet. This research has both academic and managerial contributions regarding online reputation and social media.

Date: 2014
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:10:y:2014:i:4:p:65-79

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