Grand Theft Auto(mation): Travel Mode Habits and Video Games

Ryan Lange, Nicholas David Bowman, Jaime Banks and Amanda Lange
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Ryan Lange: Alvernia University, Reading, PA, USA
Nicholas David Bowman: West Virginia University, Morgantown, WV, USA
Jaime Banks: West Virginia University, Morgantown, WV, USA
Amanda Lange: Microsoft, Reading, PA, USA

International Journal of Technology and Human Interaction (IJTHI), 2015, vol. 11, issue 3, 35-50

Abstract: A growing area of video game research considers factors external to games that might predict both observed in-game and physical world decisions. One factor may be an individual's habitual behaviors, such as their physical activity routines. Because the authors tend to automate behaviors that they repeat in stable circumstances or contexts, virtual re-creations of those stimuli should prompt the same behavior in the game environment. Moreover, as virtual worlds become more similar to the physical world, behaviors the authors learn in physical reality might influence virtual behaviors. The authors ask two research questions: (RQ1) Is there an association between real-world habits and in-game decisions? (RQ2) Does the nature of the in-game task influence any relationship between real-world habits and in-game decisions? A quasi-experiment of 110 students at a large, mid-Atlantic university demonstrated that physical activity routines bias in-game transportation decisions, particularly when prompted to pursue a specific goal over a free exploration task.

Date: 2015
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