Influence of Website Design on Consumer Emotion and Purchase Intention in Travel Websites

Yi-Fen Chen and Chia-Jung Wu
Additional contact information
Yi-Fen Chen: Chung Yuan Christian University, Taoyuan City, Taiwan
Chia-Jung Wu: Chung Yuan Christian University, Taoyuan City, Taiwan

International Journal of Technology and Human Interaction (IJTHI), 2016, vol. 12, issue 4, 15-29

Abstract: This work presents the results of three studies that investigated the influence of website design on consumer emotion and purchase intention in travel websites with the use of the Stimulus-Organism-Response (S-O-R) model. The first two studies addressed how the website's background color and picture layout can influence consumer emotion and purchase intention, whereas the third study investigated the influence of the size and quantity of pictures on consumer emotion and purchase intention. The results demonstrated that consumer emotion is more positive toward buying online from travel websites that are designed with warm colors and with layouts having such feature as left-hand side images and right-hand side text, along with a few large pictures. Additionally, the results also showed that consumer emotion has a positive influence on purchase intention in a travel website. These results suggested that sellers and managers should improve the design of travel websites to stimulate consumer emotion and purchase intention.

Date: 2016
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 018/IJTHI.2016100102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:12:y:2016:i:4:p:15-29

Access Statistics for this article

International Journal of Technology and Human Interaction (IJTHI) is currently edited by Anabela Mesquita

More articles in International Journal of Technology and Human Interaction (IJTHI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().