Investigating the Engage in Electronic Societies via Facebook in the Arab World

Saad Ghaleb Yaseen and Khaled Saleh Al Omoush
Additional contact information
Saad Ghaleb Yaseen: Department of Economics and Administrative Sciences, Al-Zytoonah University of Jordan, Amman, Jordan
Khaled Saleh Al Omoush: Department of Management Information Systems, Al-Zytoonah University of Jordan, Amman, Jordan

International Journal of Technology and Human Interaction (IJTHI), 2013, vol. 9, issue 2, 20-38

Abstract: The purpose of this study is to develop and validate a comprehensive framework to elucidate the relationship between members’ motivations, attitudes, behavior, and usage patterns of Social Networking Sites (SNSs) as a platform of Electronic Societies (e-societies) focusing on Facebook social networking platform. A questionnaire survey method was used to collect data. The sample included Facebook users from six Arab countries. Structural Equation Modeling (SEM), using EQS, was conducted to analyze the data. The results indicated that motivations to engage in e-societies via Facebook, including self-presentation, social interaction, and curiosity, play a pivotal role in explaining Facebook user’s attitudes, electronic behavior, and usage patterns. The findings suggest that Facebook has succeeded in providing the fundamental building blocks of e-society construction and copying the features of physical societies, satisfying the basic human needs of social networking. The present study contributes to a deeper understanding of why and how people join the SNSs as a major standardized instrument in building the universal e-societies across boundaries, languages, and cultures.

Date: 2013
References: Add references at CitEc
Citations:

Downloads: (external link)
https://services.igi-global.com/resolvedoi/resolve ... 4018/jthi.2013040102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:9:y:2013:i:2:p:20-38

Access Statistics for this article

International Journal of Technology and Human Interaction (IJTHI) is currently edited by Anabela Mesquita

More articles in International Journal of Technology and Human Interaction (IJTHI) from IGI Global
Bibliographic data for series maintained by Journal Editor ().