Intention to Adopt a Text Message-based Mobile Coaching Service to Help Stop Smoking: Which Explanatory Variables?

Silvia Cacho-Elizondo, Niousha Shahidi and Vesselina Tossan
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Silvia Cacho-Elizondo: IPADE Business School, Mexico City, DF, Mexico
Niousha Shahidi: EDC Paris Business School, Observatoire et Centre de Recherche en Entrepreneuriat, Ecole des Dirigeants et Créateurs d’Entreprise, Paris, France
Vesselina Tossan: CNAM, Lirsa, France & EDC Paris Business School, Paris, France

International Journal of Technology and Human Interaction (IJTHI), 2013, vol. 9, issue 4, 1-19

Abstract: Cell phones make it possible to offer coaching services through text/video messages, to support users trying to break addictions. Given that use of such services is still low in France, it is important to have greater understanding of what leads users to adopt them. Therefore, the authors propose and validate an explanatory model for the intention to adopt a mobile coaching service to help people to stop smoking. This article uses the concepts of vicarious innovativeness, social influence, perceived monetary value, perceived enjoyment, and perceived irritation.

Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:igg:jthi00:v:9:y:2013:i:4:p:1-19

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