Like, Share, Recommend: Smartphones as a Self-Broadcast and Self-Promotion Medium of College Students

Franklin N. A. Yartey and Louisa Ha
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Franklin N. A. Yartey: Communication Department, University of Dubuque, Dubuque, IA, USA
Louisa Ha: Department of Telecommunications, Bowling Green State University, Bowling Green, OH, USA

International Journal of Technology and Human Interaction (IJTHI), 2013, vol. 9, issue 4, 20-40

Abstract: In this study, the authors examine the use of smart phones for self-broadcasting among college students based on motivation and network externalities theories. The authors propose that smartphones have changed telephones from a point-to-point interpersonal medium to a broadcast medium for individuals to disseminate information to their networks through the use of social media. The authors hypothesized that the more friends and followers a student has on Facebook and Twitter respectively, the more likely the student will use friends and followers as self-broadcasting mediums from their smartphones. The hypothesis was supported based on survey data collected at a public university. The study also discusses the social implications of using smartphones as a broadcast and self-promotion medium.

Date: 2013
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