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Sustainable Entrepreneurship Development in the Accommodation Sector: The Case of the “Albergo Diffuso” (Diffused Hotel) in Italy

Angelo Presenza, Angelo A. Camillo and Isabell C. Camillo
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Angelo Presenza: Department of Economics, University of Molise, Termoli, Italy
Angelo A. Camillo: Department of Management, Woodbury University, Burbank, CA, USA
Isabell C. Camillo: Department of Graduate Education and Professional Studies, Niagara University, Lewiston, NY, USA

International Journal of Tourism and Hospitality Management in the Digital Age (IJTHMDA), 2017, vol. 1, issue 2, 1-17

Abstract: This paper investigates the concept of “Albergo Diffuso” - a new form of sustainable development within the tourism and lodging industry. The authors analyze its main characteristics and discuss its future development and sustainability practices. The analysis includes an assessment of the Albergo Diffuso concept with that of a standard hotel to determine if and how this emergent concept differs from the conventional accommodation by looking at its distinctive features. A data collection through structured interviews with Albergo Diffuso owners in a focus group setting was conducted. Overall, the authors identified the main characteristics of the Albergo Diffuso: it offers similar and unique amenities of a typical hotel brand, it contributes to the creation of new sustainable enterprises, and it contributes to the development of new sustainability policy for marginal regions. They also evaluated the challenges and opportunities this new entrepreneurial concept faces.

Date: 2017
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