User Interaction Within Online Innovation Communities: A Social Network Analysis

Jiali Chen, Yiying Li, Mengzhen Feng and Xinru Zhang
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Jiali Chen: School of Management Engineering, Shandong Jianzhu University, China
Yiying Li: Business School, Shandong Normal University, China
Mengzhen Feng: School of Management Engineering, Shandong Jianzhu University, China
Xinru Zhang: School of Computer Science and Technology, Shandong Jianzhu University, China

International Journal of Web Services Research (IJWSR), 2023, vol. 20, issue 1, 1-19

Abstract: In the digital era, enterprises have established online innovation communities to attract customers to participate. Presented in this study is user interactions within these communities using social network analysis. By identifying distinct subgroups within the network and comparing the user interactions among these subgroups, this research aims to identify the group diversity of online interactions. The findings indicate that dialogists are more willing to interact and hold a favorable network position, followed by questioners, while answerers have the lowest level of interaction. User subgroups are identified using k-core analysis. The higher the value of the core k, the more interactions between users in the k-core subgroup and the better the network position. By combining both ego-centered and group dimensions of online interaction characteristics, this paper also outlines an investigation into an empirical study on the influence of user interactions on community recognition. The results confirm heterogeneous effects among different subgroups.

Date: 2023
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