Positioning in Cyberspace: Evaluating Telecom Web Sites Using Correspondence Analysis

Pierre Berthon, Layland Pitt, Michael Ewing, B. Ramaseshan and Nimal Jayaratna
Additional contact information
Pierre Berthon: University of Bath, UK
Layland Pitt: Curtin University of Technology, Australia
Michael Ewing: Curtin University of Technology, Australia
B. Ramaseshan: Curtin University of Technology, Australia
Nimal Jayaratna: Curtin University of Technology, Australia

Information Resources Management Journal (IRMJ), 2001, vol. 14, issue 1, 13-21

Abstract: The growth of presence in the marketspace of the Web has been exponential, both in general and within specific industries. While the academic literature on the phenomena is still in its infancy, there exists a pressing need to establish methodologies to evaluate and map Web sites within and between industries. With the exception of a few notable papers little or no theoretical, descriptive, or normative research has been conducted into Web site positioning and evaluation. This article goes a little towards addressing this lacuna. Specifically, Web sites from the Telecom Industry are evaluated and mapped using correspondence analysis. The technique of correspondence analysis and the interpretation of the maps produced are described in detail. The implications for management are also discussed.

Date: 2001
References: Add references at CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://services.igi-global.com/resolvedoi/resolve. ... 4018/irmj.2001010102 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:igg:rmj000:v:14:y:2001:i:1:p:13-21

Access Statistics for this article

Information Resources Management Journal (IRMJ) is currently edited by George Kelley

More articles in Information Resources Management Journal (IRMJ) from IGI Global
Bibliographic data for series maintained by Journal Editor ().