Gender Differences in Perceptions and Use of Communication Technologies: A Diffusion of Innovation Approach

Virginia Ilie, Craig Van Slyke, Gina Green and Hao Lou
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Virginia Ilie: University of Central Florida, USA
Craig Van Slyke: University of Central Florida, USA
Gina Green: Baylor University, USA
Hao Lou: Ohio University, USA

Information Resources Management Journal (IRMJ), 2005, vol. 18, issue 3, 13-31

Abstract: Understanding the factors influencing users’ adoption and use of emerging information technologies is a critical issue for researchers and practitioners. This research aims to deepen our understanding of the underlying phenomena of technology adoption and use by examining whether there are gender differences in the importance of the perceived innovation characteristics on communication technologies use intentions. Specifically, we investigate whether gender moderates the influence of perceived relative advantage, compatibility, ease of use, visibility, result demonstrability and critical mass on intentions to use a communication technology: instant messaging. Results suggest a strong moderation effect of gender between perceptions of relative advantage, ease of use, visibility, result demonstrability, critical mass and use intentions. Contributions and future directions for research are presented.

Date: 2005
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Persistent link: https://EconPapers.repec.org/RePEc:igg:rmj000:v:18:y:2005:i:3:p:13-31

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