Hybrid Offshoring: Composite Personae and Evolving Collaboration Technologies

Nathan Denny, Shivram Mani, Ravi Sheshu Nadella, Manish Swaminathan and Jamie Samdal
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Nathan Denny: University of Arizona, USA
Shivram Mani: University of Arizona, USA
Ravi Sheshu Nadella: University of Arizona, USA
Manish Swaminathan: University of Arizona, USA
Jamie Samdal: University of Arizona, USA

Information Resources Management Journal (IRMJ), 2008, vol. 21, issue 1, 89-104

Abstract: Inspired by round-the-clock manufacturing, the 24-Hour Knowledge Factory endeavors to transform the production of software and other intangibles into a process of continuous development. While the concept of offshore software development is well established, few enterprises are currently able to develop the same code artifacts around the clock. We discuss the benefits of applying the 24-Hour Knowledge Factory to software development. We also present a representative scenario highlighting the problems of asynchronous communication in current offshore software development practices. Further, we introduce the notion of composite persona as a potential collaboration model within the 24-Hour Knowledge Factory and explain its ability to mitigate problems arising from communicating across cultures, languages, and time zones. Finally, we present a suite of new collaboration tools and techniques that are being developed specifically for use by composite personae in the 24-Hour Knowledge Factory.

Date: 2008
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