Key to IS Success: Alignment with Corporate Goals
Stanley B. Zawrotny
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Stanley B. Zawrotny: Coca-Cola Enterprises - North, USA
Information Resources Management Journal (IRMJ), 1989, vol. 2, issue 4, 32-39
Abstract:
The successful information systems managers will be those who align their information systems objectives with the overall objectives of the companies they serve. Top management has little interest in state-of-the-art information technology unless the information provided can be directly linked to an impact on business performance. Without that link information technology is irrelevant. With it information technology becomes a powerful tool with which management can improve the performance of the current organization or improve the outlook for new business opportunities.
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:igg:rmj000:v:2:y:1989:i:4:p:32-39
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