Factors Affecting Customers' Adoption of E-Banking Services in Jordan

Emad Masoud and Hanan AbuTaqa
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Emad Masoud: Emirates College of Technology, Abu Dhabi, United Arab Emirates
Hanan AbuTaqa: Amman Arab University, Amman, Jordan

Information Resources Management Journal (IRMJ), 2017, vol. 30, issue 2, 44-60

Abstract: This study aimed to identify and analyze factors affecting customers' adoption of E-Banking services in Jordan. The study sample was 450 E-banking services users, who have been chosen from nine main banks selected by the researchers. The study concluded that there was a significant effect of (E-Service Quality, E-Perceived Usefulness, E-Security, E-Reliability) on the adoption of E-Banking services. E-Service quality was the most effecting factor on customers' adoption of E-Banking services, while E-Security was the least influential factor. The study proved the existence of the effect of the following E-Service quality dimensions: E-Ease of Use, E-Privacy, E-Efficiency, E-Design and E-Cost Effectiveness and denied the existence of the effect of E-Responsiveness on customers' adoption of E-banking services.

Date: 2017
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Persistent link: https://EconPapers.repec.org/RePEc:igg:rmj000:v:30:y:2017:i:2:p:44-60

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