Assessing the Investors' Acceptance of Electronic Stock Trading in a Developing Country: The Mediating Role of Perceived Risk Dimensions

Safeer Ullah Khan, Xiangdong Liu, Ikram Ullah Khan, Cheng Liu and Muhammad Imran Rasheed
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Safeer Ullah Khan: Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China
Xiangdong Liu: Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China
Ikram Ullah Khan: Institute of Management Sciences, University of Science and Technology, Bannu, Pakistan
Cheng Liu: Donlinks School of Economics and Management, University of Science and Technology Beijing, Beijing, China
Muhammad Imran Rasheed: Department of Management Sciences, Islamia University of Bahawalpur, Bahawalpur, Pakistan

Information Resources Management Journal (IRMJ), 2020, vol. 33, issue 1, 59-82

Abstract: This study explores the factors that reduce the impact of negative factors on investors' Behavioral Intentions (BIs) to use Electronic Stock Trading (EST) in Pakistan. It investigates the impact of awareness-knowledge and perceived trust on EST adoption. Using a questionnaire-based survey, data were collected from 347 experienced investors, and were analyzed through structural equation modeling. The results indicate that awareness-knowledge, perceived trust, and risk dimensions (including time, financial, performance, social, privacy, and opportunity cost risks) have a significant impact on BI. Moreover, all the risk dimensions partially mediate the relationship between awareness-knowledge and BI, as well as between perceived trust and BI. The study enriches theory and practice by providing implications for promoting EST in developing countries, especially in Pakistan.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:rmj000:v:33:y:2020:i:1:p:59-82

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