An Exploration of the Impact of Virtual Reality Interfaces on Online Shopping

Wen-Chin Hsu, Po-Han Chen and Chung-Yang Chen
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Wen-Chin Hsu: Dept. of Information Management, National Central University, Taoyuan City, Taiwan
Po-Han Chen: Dept. of Information Management, National Central University, Taoyuan City, Taiwan
Chung-Yang Chen: Dept. of Information Management, National Central University, Taoyuan City, Taiwan

Information Resources Management Journal (IRMJ), 2020, vol. 33, issue 2, 19-39

Abstract: Virtual reality presents exciting new opportunities for e-commerce with regard to the development of innovative shopping services. This article reports on an experimental investigation into the coordinated use of two human-computer interfaces (HCIs) for online shopping: virtual reality (VR) and webpages. We adopted the uses and gratification theory and technology acceptance model to determine how these HCIs affect online shopping intentions. Data from 98 participants revealed that entertainment value, informativeness, perceived ease-of-use, and perceived usefulness are the primary factors influencing the intention to use the VR HCI for online shopping (p

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:igg:rmj000:v:33:y:2020:i:2:p:19-39

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