QR Digital Payment System Adoption by Retailers: The Moderating Role of COVID-19 Knowledge

Yun Jiang, Hassan Ahmad, Asad Hassan Butt, Muhammad Nouman Shafique and Sher Muhammad
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Yun Jiang: Dongbei University of Finance and Economics, China
Hassan Ahmad: Dongbei University of Finance and Economics, China
Asad Hassan Butt: Dongbei University of Finance and Economics, China
Muhammad Nouman Shafique: Gomal University, Pakistan
Sher Muhammad: Dongbei University of Finance and Economics, China

Information Resources Management Journal (IRMJ), 2021, vol. 34, issue 3, 41-63

Abstract: The acme of this paper was to examine the QR code payment services adoption by retailers in Pakistan. An all-inclusive review of the literature and data analysis has justified the purpose to use this inventive technology. The study established that innovation diffusion theory (IDT) dimensions and convenience impacted the usefulness of QR code payment services which are well-thought-out critical antecedents of accepting future technologies. The inferences of this research work provide valuable acumens for banks, financial institutions, and the government to develop a platform about digital payment for the retailers, wholesalers, and the end consumers. Further, the study approves that QR code payment services will aid to advance the business operations in Pakistan in the COVID-19 pandemic.

Date: 2021
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