A Case Study of General Electric’s Multimedia Training Systems

Janice C. Sipior and John Townsend
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Janice C. Sipior: Villanova University, USA
John Townsend: General Electric Aerospace, USA

Information Resources Management Journal (IRMJ), 1993, vol. 6, issue 4, 23-31

Abstract: General Electric Aerospace, one of 15 corporate divisions, implemented a series of multimedia training systems in response to the need for employee awareness and understanding of missioncritical compliance requirements for dealing with the US Government. Although employees were satisfied with the traditional seminar approach to training, it was recognized that there was a need to deliver information better in order to increase retention, promote better use of information, and foster the development of more capable employees. In the interest of keeping training refreshed, new ways to deliver information were sought. This case discusses the initiation of the multimedia systems, the processes and considerations for developing and maintaining such systems, and GE’s secrets for success in the on-going application of multimedia technology to training.

Date: 1993
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