IMC practices in Turkish pension funds market

Anıl Kemal Kaya and Arıl Cansel
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Anıl Kemal Kaya: DOĞU AKDENİZ UNİVERSİTESİ
Arıl Cansel: ULUSLARARASI KIBRIS UNİVERSİTESİ

Iktisat Isletme ve Finans, 2011, vol. 26, issue 300, 45-66

Abstract: This paper analyzes the acceptance of Integrated Marketing Communication in the Turkish marketplace and the development of marketing communications in Turkey. As the theoretical basis for a research study strategic communications and newly developing pension firms were studied. A questionnaire was developed to elicit responses on Integrated Marketing communication perception and practices in marketing communication field. The quantitative analysis findings of our research will contribute to the efforts for finding a common ground and definition for the concept of Integrated Marketing Communication. The study also reports the latest developments in marketing communications in Turkey.

Keywords: Communication; IMC; Marketing; Pension firms; Turkey (search for similar items in EconPapers)
JEL-codes: D21 F10 J26 (search for similar items in EconPapers)
Date: 2011
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Persistent link: https://EconPapers.repec.org/RePEc:iif:iifjrn:v:26:y:2011:i:300:p:45-66

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