Measuring Retailer Store Image: A Scale Development Study

Amresh Kumar, S. L. Gupta and Nawal Kishore
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Amresh Kumar: Birla Institute of Technology, Noida, India
S. L. Gupta: Birla Institute of Technology, Patna, India
Nawal Kishore: School of Management Studies, IGNOU, New Delhi, India

International Journal of Business and Economics, 2014, vol. 13, issue 1, 25-38

Abstract: This paper aims at developing a reliable and valid measure of retailer store image. Scientific scale development process has been followed. Survey methodology was used to collect data. The results are tested for reliability and validity using confirmatory factor analysis. The study conceptualizes a retailer's image as a reliable and valid multidimensional construct, explained in eight dimensions. The scale can be used to measure the perception of customers with regard to these eight factors and would provide directions to managers for retailing strategies.

Keywords: store attributes; customer perception; scale development; organized retail (search for similar items in EconPapers)
JEL-codes: L81 M31 (search for similar items in EconPapers)
Date: 2014
References: View complete reference list from CitEc
Citations: View citations in EconPapers (2)

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