The Effect of Technological and Psychological Factors on Users' Intentions to Continually Read e-Books

Chien-Wen Chen
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Chien-Wen Chen: Department of Business Administration, Feng Chia University, Taiwan

International Journal of Business and Economics, 2015, vol. 14, issue 2, 195-220

Abstract: Due to the growth in both the number and use of e-books, the question arises as to which factors in?uence readers continually engage in e-book reading. This study uses innovation diffusion theory and uses and gratifications theory as theoretical bases from which to predict factors that may influence e-book readers to engage in repeated readings over time. Readers with experience reading e-books were recruited as the research participants. The results show that compatibility and entertainment are two factors salient to readers' attitude toward e-book reading, which in turn affects their intentions to read e-books continually, whereas convenience, social interaction, and price consciousness have no impact on such an attitude. This study helps e-book retailers improve reader retention regarding both technological and psychological considerations.

Keywords: e-book reading; continuance intention; innovation and diffusion theory; uses and gratifications theory (search for similar items in EconPapers)
JEL-codes: M10 M31 (search for similar items in EconPapers)
Date: 2015
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