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A Meta-Analysis of Service Science Research

Huma Fatima and Ammar Rashid
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Huma Fatima: UCP Business School, University of Central Punjab (UCP), Lahore, Pakistan
Ammar Rashid: UCP Business School, University of Central Punjab (UCP), Lahore, Pakistan

International Journal of Economics and Empirical Research (IJEER), 2015, vol. 3, issue 7, 352-360

Abstract: Purpose: Research in the area of services is more advance now than what it was perceived in the past. Services have already been studied from different perspectives including but not limited to marketing and management. Comparatively fewer studies have been conducted from broader perspective of understanding about service science field. Methodology: This paper incorporates extant marketing, management andother related disciplinesliterature, industry reports, and practical experience reflections to highlight the significance of service science research. Findings: Thepaperconcludes by outlining the opportunities associated with the development of service science, noting future research directions and discussing academic and managerial implications.Recommendations: This paper contributes to the body of knowledge of service science and helps to understand the gaps in the literature.

Keywords: Service Science; Value Co-creation; Meta Analysis; Service Systems (search for similar items in EconPapers)
JEL-codes: C1 (search for similar items in EconPapers)
Date: 2015
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