Marketing research, a succes factor for an entrepreneur

Liviu Ciucan-Rusu (), Manuela Rozalia Gabor and Iulia Apavaloaie ()
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Liviu Ciucan-Rusu: “Petru Maior” University of Târgu-Mures, Romania
Iulia Apavaloaie: “Petru Maior” University of Târgu-Mures, Romania

Romanian Journal of Economics, 2011, vol. 33, issue 2(42), 125-137

Abstract: The aim of our paper is to emphasize the importance of partnership in the case of a small business. Being one of the main features of the marketing strategy, marketing research is often perceived as a feature of big companies, involving huge effort of people and budget. In the case of an entrepreneur, “condemned” to run the business on his own, the need for networking is one of the most important function in order to reach substantial benefits. In this respect, we have designed a case to express the positive effects of collaboration with experts in the case of marketing research in order to increase the value of decision in customer satisfaction and positioning.

Keywords: entrepreneurship; marketing research; small business administration (search for similar items in EconPapers)
JEL-codes: L26 O32 (search for similar items in EconPapers)
Date: 2011
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:ine:journl:v:2:y:2011:i:42:p:125-137

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