Heritage entrepreneurship and ecotourism. A new vision on ecosystem protection and in-situ specific activities for cultural heritage consumption

Valentina Vasile (), Marius-Razvan Surugiu and Ioana-Alexandra Login ()
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Ioana-Alexandra Login: Institute of National Economy, Romanian Academy

Romanian Journal of Economics, 2016, vol. 42, issue 1(51), 139-154

Abstract: The local businesses can contribute to the preservation of cultural heritage assets. Therefore, it is important to support the development of local businesses that protect or do not alter the condition of local heritage assets. The heritage products and consumption addressed to youth are associated with ICT devices and interactive participation. In this way, a good platform for ecotourism development is created, due to non-invasive tools associated with cultural consumption. We designed the framework coordinates for eco-cultural offer based on less-known heritage assets, as a starting point for small/local heritage entrepreneurship development. For this purpose, we conducted an onsite qualitative research during Sagittarius Project implementation, using two research instruments: scope and satisfaction surveys. We conducted our research both on the supply and demand sides of the ecotourism requirements. The results support the idea that young consumers follow the value chain: knowledge about heritage asset acquired online ? electronic cultural consumption ? on-site interactive participation ? offline and online feedback available for future consumers. Another conclusion of our research is that the tourism services associated are based on a combination of modern hospitality services and easy access to preserving natural ecosystems.

Keywords: ecotourism; heritage entrepreneurship; cultural heritage consumption; interactive participation (search for similar items in EconPapers)
JEL-codes: L26 L83 Z10 (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:ine:journl:v:42:y:2016:i:51:p:5139-154

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