The rivalry between Traditional Market and Social Commerce Market and a brief study of consumer tendency:An empirical evidence

Md.Nazmul Hossain, MHM Imrul Kabir and Salma Akter
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Md.Nazmul Hossain: East West University,Dhaka,Bangladesh
MHM Imrul Kabir: East West University,Dhaka,Bangladesh
Salma Akter: East West University,Dhaka,Bangladesh

Romanian Journal of Economics, 2023, vol. 56, issue 1(65), 64-87

Abstract: This study empirically investigates the competition between the traditional market (TM) and the social commerce market (SCM) based on customer tendency towards product price, quality, availability, design, time convenient, place convenient, comfortable to purchase, show off tendency on social commerce market and recommendations.According to the study, there are several notable differences between TM and SCM, and the tendency to flaunt affects whether or not people buy products from SCM.Even though social commerce markets tend to have higher prices, many still prefer them over traditional markets.This research is the first to examine the conflict between TM and SCM, and its conclusions diverge from those of Singh & Bhatia (2022); when making purchases, SCM customers are more likely to have gotten affected by advertisements or boasting.This study will help policymakers, marketers, and consumers infer the SCM and TM situation.

Keywords: traditional market/local market/physical market; social commerce market/online market; customer satisfaction; customer loyalty; show-off tendency (search for similar items in EconPapers)
JEL-codes: C12 M10 M31 (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:ine:journl:v:56:y:2023:i:65:p:64-87

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