Item Positioning for Profits: Menu Boards at Bonanza International

Marion Gross Sobol and Thomas E. Barry
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Marion Gross Sobol: Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275
Thomas E. Barry: Edwin L. Cox School of Business, Southern Methodist University, Dallas, Texas 75275

Interfaces, 1980, vol. 10, issue 1, 55-60

Abstract: Studies of newspaper and magazine advertising seem to show some relation between mechanical factors and attention when displaying a restaurant menu board. We posed the following question: “Does the mechanical factor of entree location on the board in a food establishment impact the ultimate purchase decision?” This article describes the design, findings, and implications of an experiment conducted to answer this question.

Keywords: industries/food: marketing; buyer behavior (search for similar items in EconPapers)
Date: 1980
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:10:y:1980:i:1:p:55-60

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