A Decision Analysis of the Airline Coupon Strategy

Lester A. Digman
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Lester A. Digman: Department of Management, The University of Nebraska, Lincoln, Nebraska 68588

Interfaces, 1980, vol. 10, issue 2, 97-101

Abstract: An analysis of the airline coupon strategy that United Airlines used to regain its customers after their two-month strike ended in late May 1979.

Keywords: transportation: air; decision analysis (search for similar items in EconPapers)
Date: 1980
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