Marketing Aspects of Global Modeling

Jennifer Robinson
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Jennifer Robinson: International Institute for Applied Systems Analysis, 2361 Schlossplatz I, Laxenburg, Austria

Interfaces, 1980, vol. 10, issue 3, 80-82

Abstract: Global modeling is not so different from other sorts of OR/SA. Good modeling, global or otherwise, requires design as well as engineering. Modelers, global or otherwise, are generally better engineers than designers---perhaps the nature of their work destroys their design perspective. In any case it is hard to get an interesting, functional product out of a modeler without outside guidance. Given enough rope, global modelers (and modelers in general) will hang themselves in a snarl of detail and technicality. Only with a client who knew what he wanted and who took an active role in project design was this problem avoided.

Keywords: simulation; marketing (search for similar items in EconPapers)
Date: 1980
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:10:y:1980:i:3:p:80-82

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