The Birth, Maturation, and Death of Management Science in an Advertising Agency

Lawrence F. Young
Additional contact information
Lawrence F. Young: Faculty of Industrial Engineering and Management, Technion-Israel Institute of Technology, Haifa, Israel

Interfaces, 1980, vol. 10, issue 4, 62-67

Abstract: The story about author's involvement with an attempt to apply OR/MS methods in the systems development department of a major US advertising agency in the mid-60s.

Keywords: professional:; OR/MS; implementation (search for similar items in EconPapers)
Date: 1980
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/inte.10.4.62 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:10:y:1980:i:4:p:62-67

Access Statistics for this article

More articles in Interfaces from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().