Marketing: Policy Statement

R. Dale Wilson
Additional contact information
R. Dale Wilson: BBDO, Inc., 383 Madison Avenue, New York, New York 10017

Interfaces, 1982, vol. 12, issue 5, 10-11

Abstract: The area of marketing offers a wide range of potential applications of MS/OR methods. Literally hundreds (perhaps even thousands!) of real-world, managerially-relevant problems in contemporary marketing beg for attention from properly applied technology. My task as Functional Editor in Marketing will be to identify and, in some cases, seek out the most interesting, high quality, and useful MS/OR applications for publication in Interfaces .

Keywords: marketing (search for similar items in EconPapers)
Date: 1982
References: Add references at CitEc
Citations:

Downloads: (external link)
http://dx.doi.org/10.1287/inte.12.5.10 (application/pdf)

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:12:y:1982:i:5:p:10-11

Access Statistics for this article

More articles in Interfaces from INFORMS Contact information at EDIRC.
Bibliographic data for series maintained by Chris Asher ().