The Use of the Growth-Share Matrix in Strategic Planning

Arnoldo C. Hax and Nicolas S. Majluf
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Arnoldo C. Hax: Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
Nicolas S. Majluf: Universidad Catolica de Chile, Escuela de Ingenieria, Casilla 114-D, Santiago, Chile

Interfaces, 1983, vol. 13, issue 1, 46-60

Abstract: In the second of a series of three tutorials, the methodology and strategic implications of the portfolio business matrix are analyzed and illustrations given of the use of the growth-share matrix. Further refinements as well as warnings to prevent misleading conclusions are offered, and the new matrix advanced by BCG for the 1980's is outlined.

Keywords: planning:; corporation (search for similar items in EconPapers)
Date: 1983
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:13:y:1983:i:1:p:46-60

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