Implementation Exchange: Media Dreams

Randall L. Schultz and Dennis P. Slevin
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Randall L. Schultz: School of Management and Administration, University of Texas at Dallas, Richardson, Texas 75080
Dennis P. Slevin: Graduate School of Business, University of Pittsburgh Pittsburgh, Pennsylvania 15260

Interfaces, 1983, vol. 13, issue 2, 52-53

Abstract: Woody Allen once said “Man does not live by bread alone, occasionally there must be a beverage.” In our recent columns we have served up loaves of advice on implementation research and implementation measurement. Naturally we hope this advice is well received. But implementation researchers often dream of bigger success. Imagine not just getting your message across but getting the publicity usually reserved for such fields as economics and dieting! We describe below a number of these scenarios.

Date: 1983
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