The Use of the Industry Attractiveness-Business Strength Matrix in Strategic Planning

Arnoldo C. Hax and Nicolas S. Majluf
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Arnoldo C. Hax: Alfred P. Sloan School of Management, Massachusetts Institute of Technology 50 Memorial Drive, Cambridge, Massachusetts 02139
Nicolas S. Majluf: Universidad Catolica de Chile Escuela de lngenieria, Casilla 114-D, Santiago, Chile

Interfaces, 1983, vol. 13, issue 2, 54-71

Abstract: In the third and final paper in a series of tutorials on strategic planning, the industry attractiveness-business strength matrix is presented with a detailed procedure for its application, variety of examples and a discussion of its strengths and weaknesses.

Keywords: planning:; corporation (search for similar items in EconPapers)
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:13:y:1983:i:2:p:54-71

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