From the Shadows

David S. Hirshfeld
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David S. Hirshfeld: 22057 Powder Horn Drive Potomac, Maryland 20854

Interfaces, 1983, vol. 13, issue 4, 70-74

Abstract: Is there a proper role for linear programming in corporate strategic planning; if so, what is it?Planners and executives generally believe that strategic planning involves too many essential factors that are subjective, uncontrollable, uncertain, and non-quantifiable to be amenable to quantitative analysis, in general, and to optimization methods, in particular. That belief needs to be re-examined.Consultants (like Nature) abhor a vacuum, even a conceptual one. So, over the last decade or so, a number of analytical tools have been developed and applied to corporate strategic planning: the growth-share matrix, the GE-McKinsey screen, PIMS, the “experience curve,” and others. The “portfolio analysis” approach embodied in these tools has swept the field, even as optimization has in tactical and operations planning.

Keywords: programming: linear; applications; planning: corporate (search for similar items in EconPapers)
Date: 1983
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:13:y:1983:i:4:p:70-74

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