Value Based Strategic Investment Planning

William W. Alberts and James M. McTaggart
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William W. Alberts: Graduate School of Business Administration, University of Washington, DJ-10, Seattle, Washington 98195, and Marakon Associates
James M. McTaggart: Marakon Associates, 444 Market Street, San Francisco, California 94111

Interfaces, 1984, vol. 14, issue 1, 138-151

Abstract: The problem faced by every diversified company is determining which businesses to include in its portfolio and how much capital to allocate to each of them. We develop the major principles that make up the value based, or profitability, approach to the problem and then argue that this approach is likely to give better solutions than the product portfolio approach.

Keywords: planning:; corporate (search for similar items in EconPapers)
Date: 1984
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:14:y:1984:i:1:p:138-151

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