A Manager's Guide for Evaluating Competitive Analysis Techniques

John E. Prescott and John H. Grant
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John E. Prescott: The Joseph M. Katz Graduate School of Business, University of Pittsburgh, 252 Mervis Hall, Pittsburgh, Pennsylvania 15260
John H. Grant: The Joseph M. Katz Graduate School of Business, University of Pittsburgh, 252 Mervis Hall, Pittsburgh, Pennsylvania 15260

Interfaces, 1988, vol. 18, issue 3, 10-22

Abstract: The wide variety of competitive analysis techniques available to managers presents a problem of choosing the most appropriate set for the objectives of an assignment. A utilization profile table evaluates 21 competitive analysis techniques along a set of 11 dimensions. Managers can use the table to examine trade-offs among the techniques, thereby selecting the most efficient and effective ones for their assignment.

Keywords: strategic; management (search for similar items in EconPapers)
Date: 1988
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