A Hybrid Knowledge-Based System for Allocating Retail Space and for Other Allocation Problems
Madan G. Singh,
Roderick Cook and
Marcel Corstjens
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Madan G. Singh: Computation Department, University of Manchester Institute of Science and Technology, PO Box 88, Manchester M60 1QD, United Kingdom
Roderick Cook: Computation Department, University of Manchester Institute of Science and Technology, PO Box 88, Manchester M60 1QD, United Kingdom
Marcel Corstjens: Marketing Department, INSEAD, Boulevard de Constance, F77305 Fontainebleau, France
Interfaces, 1988, vol. 18, issue 5, 13-22
Abstract:
A unique hybrid knowledge-based decision support system (Resource-opt) for helping managers make various kinds of resource allocation decisions allows the user to feed in hard information about the past, market research information, and managerial intuition. The Resource-opt System organizes all this knowledge and then computes the resource allocation decisions that will maximize profits within any given set of strategic considerations. It provides a forecast of sales, costs, and profits. A practical example of the use of the system for allocating retail space is given; it has also been used for sales force allocation and mail order catalogue design.
Keywords: industries: retail; facilities/equipment planning: layout (search for similar items in EconPapers)
Date: 1988
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:18:y:1988:i:5:p:13-22
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