The Fifth Column: Sales Psychology of MS/MIS Systems: Why Some Work, Why Some Win

Robert E. D. Woolsey
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Robert E. D. Woolsey: Operations Research/Management Science Program, Mathematics Department, The Colorado School of Mines, Golden, Colorado 80401

Interfaces, 1989, vol. 19, issue 2, 29-33

Abstract: Getting management science/management information systems implemented in large, multi-national firms may be seen to have cultural dependence and cultural independence. My experience shows that cultural dependence is always secondary to respect for the bottom-level customer and uncovering the hidden agenda. Two pungent examples from Mexico and the US will be discussed with my expected wit.

Keywords: industries: retail; computers: system design/operation (search for similar items in EconPapers)
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:19:y:1989:i:2:p:29-33

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