Repositioning OR's Products in the Market

Hermann Meyer zu Selhausen
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Hermann Meyer zu Selhausen: University of Munich, Banking Institute, Ludwigstraße 28 RG/V, D-8000 München 22, West Germany

Interfaces, 1989, vol. 19, issue 2, 79-87

Abstract: The findings of an empirical investigation concerned with the organizational conditions under which OR is done in German business firms to a great extent contradict almost all the well-known and widespread perceptions of OR. I think that the situation calls for a fundamental rethinking of the concept and process of OR. Using a marketing-oriented frame of reference, I consider a system of producers, retailers, and clients of OR to discover steps that can be taken to reposition OR's products in their market.

Keywords: professional: comments on; marketing (search for similar items in EconPapers)
Date: 1989
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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:19:y:1989:i:2:p:79-87

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