Scenario Planning at Southern California Edison

Fred Mobasheri, Lowell H. Orren and Fereidoon P. Sioshansi
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Fred Mobasheri: Southern California Edison Company, PO Box 800, Rosemead, California 91770
Lowell H. Orren: Southern California Edison Company, PO Box 800, Rosemead, California 91770
Fereidoon P. Sioshansi: Southern California Edison Company, PO Box 800, Rosemead, California 91770

Interfaces, 1989, vol. 19, issue 5, 31-44

Abstract: After a review of its forecasting record for the prior two decades, Southern California Edison Company became convinced that traditional forecasting methods were inadequate, and it adopted the techniques of scenario planning to develop its resource plan. Scenarios were created, their implications were evaluated, and strategic responses were developed.

Keywords: industries: electric/electronic; planning: corporate (search for similar items in EconPapers)
Date: 1989
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:inm:orinte:v:19:y:1989:i:5:p:31-44

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