AT&T's Telemarketing Site Selection System Offers Customer Support

Thomas Spencer, Anthony J. Brigandi, Dennis R. Dargon and Michael J. Sheehan
Additional contact information
Thomas Spencer: AT&T, Business Operations Analysis, Room 7125M1, 295 North Maple Avenue, Basking Ridge, New Jersey 07920
Anthony J. Brigandi: AT&T, Business Operation Analysis, Room 7126M1, 295 North Maple Avenue, Basking Ridge, New Jersey 07920
Dennis R. Dargon: AT&T, National Technical Center, Room 2A130G, Routes 202/206 North, Bedminster, New Jersey 07921
Michael J. Sheehan: AT&T, National Technical Center, Room 220, 1701 East Woodfield Road, Schaumburg, Illinois 60173

Interfaces, 1990, vol. 20, issue 1, 83-96

Abstract: Over 180,000 telemarketing centers in the United States employ over 2,000,000 people. Because of the rapid growth in the telemarketing industry, site location has become a critical problem. The National Technical Center came to Business Operations Analysis to develop a decision support system to help AT&T customers determine “good” locations for their telemarketing centers. The core of the system is a mixed integer programming model which minimizes labor, communications, and real-estate costs, while determining the optimal number, location of centers, and geographic regions to be served. In 1988, 46 AT&T customers made decisions on site locations swiftly and confidently, while committing to $375 million in annual network services and $31 million in equipment sales.

Keywords: programming: mixed integer; marketing (search for similar items in EconPapers)
Date: 1990
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